Video SEO is one of important components in your article.
Have you ever watched a video on YouTube? If your answer is ‘no,’ then you’re a rare species.
YouTube CEO Susan Wojcicki said that, in 2019, there were two billion YouTube active users a month, and in the U.S. alone, 73% of the adult population use YouTube.
Staggering, isn’t it? On account of this huge following, YouTube has established itself as the second most popular search engine in the whole world.
How is this relevant to us? These statistics prove that video content has massive appeal and as an affiliate marketer, you would not want to overlook that especially since there is some huge traffic to tap there and opportunities to improve ranking and relevancy.
That said, you don’t need to go on a rampage with video posts because it is more of an option than a necessity in terms of ranking.
CONTENT BELOW THIS LINE IS 100% FREE AND WILL BE VISIBLE AFTER YOU OPT-IN
Video SEO basics
If you want to stick to blogging, that is perfectly okay. You can still get indexed and ranked without video content. After all, text still weighs heavily than video as bases for Google indexing, but just in case you want to target that potential market though, here are some video SEO suggestions that’ll help you along:
1. Stay on topic.
What this means is that you have to be careful about your video material vis-à-vis your targeted niche.
If your topic is about ‘new organic skin care products’ but you go on raving about multi-level marketing products, you will eventually get shunned by viewers and demoted in rank by Google. So seek to provide value first and the conversions will follow.
2. Don’t forget your keyword for video SEO
Video SEO dictates that you locate your keyword strategically:
In your file name
When you label your video file, keep your keyword in mind. Stick with your core description and drop the rest.
If this is not possible especially if your keyword is too long, it’s okay. This is not a do-or-die advice but more of a generally applied practice believed to improve ranking.
For example, ‘bake-ultimate-cinnamon-doughnuts’ is more optimized than ‘watch-step3-video-bake-best-cinammon-doughnuts.’
In your title for better video SEO
Include your keyword as part of your video title. This is self-explanatory because titles are what search engines first check to determine relevancy vis-à-vis search intent.
Aim to position your main keyword at the beginning of your title as the placement also matter in video SEO.
I know forcing your keyword at the start of the title may stifle descriptive freedom or may even result in awkward titles but again you’ll have to balance between optimization and general sense.
Overall, it’s still SOP to have your keyword in your video title.
In your tag
So, what are tags? These are pithy descriptions of your video content and are best composed with your targeted keyword. The maximum number of tags that you can use is 30.
During the pre-algorithmic change of Google, websites used to overuse tags to get themselves ranked. They refer to these maneuvers as ‘keyword stuffing.’
After Google upgraded its algorithm, a lot of these websites, mine included, lost rank, and it took many years to get back on track.
As long as it is not overdone, using keywords in tags are still picked up by search engines so it is best to apply it.
The first word in your tag will be prioritized in ranking so pick the main keyword that you want ranked and position it the frontmost of your tag phrase.
After the first tag, you can proceed with other relevant descriptive phrases.
Since tags communicate to the search engines what your video is about, refrain from ambiguous descriptions. Be specific enough so that you get ranked according to your targeted keywords.
Also, make your tags logical and understandable to avoid confusion.
For instance, if your video topic is about how to plant olive trees in your garden, you can use the following tags:
plant olive trees in your garden
how to plant olive trees in your garden
olive trees planting guide
In your automatic thumbnail
Custom thumbnail or automatic thumbnail is an optional place for your keyword. It is not clear if this impacts greatly on your video SEO, but it is a generally accepted practice.
My opinion is that it wouldn’t hurt to zero in on that possibility, no matter how small. Better stack up on what favors you than not at all.
3. Utilize closed captions.
What are closed captions? These are just like subtitles but are purposely uploaded to target the hearing-impaired viewers and can be accessed using a decoder.
Close captioning to improve your video SEO is just a personal trick that I use based on presumption. There aren’t concrete findings to isolate the direct impact of this but again I’m sharing it because I believe it helps in ranking.
The tricky part in uploading closed captions is that it has to be accurate to avoid misinterpretation by search engines. If you get it right, this can help verify your content to Google, on top of other applied SEO techniques.
4. Use YouTube external link annotations.
When you upload a video on YouTube, you are allowed to lay over content, usually a graphic or animated image, that have clickable links.
Once your video viewers click on this external link on your video, they will be instantly directed to your website. YouTube permits one website link for each account that you open with them.
The more relevant your YouTube video to your website topic, the higher the chances of accumulating more clicks, and all the better for your ranking. More video clicks equal more topic relevance.
5. Consider inbound links to make video SEO stronger
One of the ways to get your video content indexed and ranked by search engines is to have as many links to your video.
When your viewers click on your video, it means it interests them so it’s the same as getting ‘likes’ in social media. The more of these you get, the more search engines are convinced of your relevancy.
A link text or anchor text looks like a highlighted text in your website that allows your viewer to be transported to your video.
Some would go as far as spending money to acquire cheap websites or content just to create inbound links to their video. I do not recommend that you spend any of your resources in this case. In my case, I do not do inbound linking.
As much as possible, I want to have my audience linger more on my website by embedding relevant video content instead.
Overall, the most effective SEO strategy is still to produce compelling content so that you do not have to resort to artificial means.
6. Create playlists.
It is possible to have your own playlists in YouTube and other similar video-based platforms such as Vimeo, Jetpack, Vidyard, and Dailymotion.
I suggest you title your playlists with your LSIs or another phrase that is also related to your content. Your playlists may contain other videos that are also relevant to your content.
This can help with your video SEO.
7. Build relevancy through leveraging other videos.
You do not have to produce your own videos if you do not have the resources nor the capability.
What you can do is leverage existing videos to increase relevancy of your website. This is possible if you are able to discover a well-made video that matches your keyword. That would be perfect!
If you cannot find one, you can still utilize content that closely relates to your niche.
Personally, I would prioritize video content quality over keyword match.
8. Embed videos in your website.
Embedding is another solution to conserve server space and finances that is used up when you host your own videos onsite.
You can still play videos from YouTube, Facebook, and other platforms by pasting the corresponding reference codes on your website and these videos will be accessed by your viewers, without you having to host them. This is what they refer to as embedding.
Since YouTube videos are freely accessed by anybody, you do not therefore need the permission of the originators of these videos. However, you may consider collaborating with some video creators because some of them offer to share your content which, in turn, fulfills their advertising purpose so it’s a win-win for both of you.
If you just used WordPress as your content management system, you would most likely be using their newest interface, the Gutenberg Editor.
There are variations in the use of this new editorial interface versus the classic one, but the differences are very slight, and you can easily navigate your way through it via their tutorial.
With regard to embedding, WordPress also has this plugin that you can utilize to embed videos although I do not use it myself as I have not found it necessary in my case.
9. Get your keyword in those headers for video SEO
Headings, usually referred to as H3 and H4, are widely targeted as placements for your keywords. When you present your video to your audience, do not forget to include your keyword.
Prior to the video, I also make it a point to put in the H4 heading which relates to the succeeding video content. Sometimes I include a line that urges the audience to view my video, which of course includes my keyword.
This way, I am able to send a signal to search engines regarding the content of the video and link it with the subject matter. I also use LSIs in such headings for increased relevancy.
10. Use stylized text in your video introduction.
When introducing your video in the headings, you can also use boldfaced fonts or italics to emphasis its importance to search engines.
Since my video introduction would include my keyword, this would be a sign to Google that this relates to my main topic.
So far, these are my tried and proven video SEO practices that I’ve depended over the years.
Before I wrap up, here are my final musings on this topic.
Videos are great tools to enrich your message and enhance contact with your niche market since these do not only target one’s sense of sight as text content does but also one’s sense of hearing.
The more value your audience derive from your videos, the longer they stay on your website and the higher the possibility of revisits. The longer they stay and the greater the traffic, the better your chances of getting clicks and sales conversions.
All these will help establish trust and authority for your site and redound as excellent references for ranking.
In the long run, it is not the maneuvered ranking or clicks that will matter but authenticity in giving value to others.
So, go ahead and keep those value-adding videos coming and feel free to comment and share your own thoughts as well.